It's not your typical ABC book; initially I was expecting typeography-style pages with each letter as a large design like Alphadoodles, but this is more like those old alphabet posters displayed on a primary classroom wall. Each letter is accompanied by an illustration, which have a retro, vintage quality about them. You won't find any "A is for Apple, B is for Ball" here; the unpredictable designs are quirky and unusual choices, which is great as you never know what's going to be on the next page.
I had a ball doing these pages, and can definitely see me coming back to this book soon. I think they would look great if framed and displayed in a child's bedroom!